As a former blog editor, obviously my 'title' is facetious ... I believe in advertising 100% and you should too ... in fact, I dare you to STOP all together for a full year and see what happens ...
WHY ADVERTISING IS NOT A WASTE OF MONEY:
- Most blog editors will promote you on their social media
- Instagram pods with the members where you advertise
- Group Pinterest boards using the blog's following
- Being preferred for blog posts and features
I think the biggest problem wedding professionals have with advertising is that they can't *always* track an actual sale from their ads.
Why does that matter? If you feel a rise in your business after you start advertising then that is what you're getting!
A RISE IN BUSINESS COULD BE:
- Your Instagram following growing and having more engagement
- An increase in website traffic from different sources
- Your SEO getting stronger (the more incoming clicks you have the better for SEO)
- More confidence in yourself because of all the extra attention and features
Here's just a little something for you ... Lauren of Every Last Detail sent her advertisers over 13,000 CLICKS from social media in the last 12 months. THIRTEEN THOUSAND!! That's quite a rise. Her members can't see it in their analytics because it's all from social media, but they definitely felt it, I can guarantee that.
I see people say things like: 'blogs are dead' and it pisses me off to no end. Blogs are not dead, otherwise they wouldn't all be posting and featuring YOUR WORK. If blogs were dead then they wouldn't have a wait list for your work to be featured. If blogs were dead then you wouldn't be SO HAPPY when you get the email and new badge for your feature on Wedding Chicks. Blogs will be dead when brides stop visiting them and wedding professionals stop caring about them ... is that happening???
For those with the attitude of: I don't give a sh*t about wedding blogs - they don't do anything for me - think back 5 years - when your company was just starting out. Think of how much you cared then. How excited you were! Think of the newbie wedding pros who are just starting now who are dying to be featured on Style Me Pretty and work their asses off on a styled shoot tailored just for SMP editors. The truth of the matter is:
'SOME OF YOU' WANT TO USE A BLOG TO SHOWCASE YOUR WORK FOR FREE
Blog editors are your biggest supporters - and yes, they need money to live - if you want to be featured on a blog then maybe it wouldn't hurt you to buy an ad on a blog. I wrote the following blog posts on The Editor's Touch that may be helpful:
I am not trying to be a bitch here, but I can't say it enough:
BLOGS ARE A VITAL PIECE OF THE WEDDING INDUSTRY!
Can you imagine what happens if we take that piece out because of lack of support? What would you do if the wedding industry was made up of brides and grooms (customers) and then wedding professionals (service providers) ... wouldn't it feel empty? How would you celebrate? How would you feel a boost? How would you get word out on a larger scale of your accomplishments and services? But this math doesn't work out:
BLOGS + NO INCOME = STAY IN BUSINESS
^^ that isn't a thing ...