A Press Page Is For Bragging - An About Page Is For Connecting
There is a huge difference between showing a page filled with badges visually and telling someone about all your achievements. We, as a people, tend to accept 'badges of honor' when we see it and are less able to accept someone listing off everything they have done in their life or in their career vocally. Is that strange??? Maybe! But, either way that is what we, as a community, have decided is that way it should be.
On your website you should have:
A PRESS PAGE
This page should be VISUALLY IMPRESSIVE. If your visitor is unable to read they should still be WOWED and in 'less than 5 seconds' be able to SEE that you kick ass!!!
^^ here is a great example of one I designed for Kristen Weaver Photography. If you get a badge - ANY BADGE!!!!! - display it proudly on your website.
** tip >> don't link your badges from your press page ... be selfish with any traffic that comes your way and only 'link out' to a feature from your blog posts which 'hopefully' get buried on your website. Badges have one job: TO IMPRESS!!! Once they are done doing that hopefully that visitor moves ahead to your CONTACT US page ;)
AN ABOUT YOU PAGE
Your 'about us' page should not be bragg-y ... it is there to make a CONNECTION with your visitor. If someone visits your 'about' page they mean business!! They are not just there to browse 'the pretty' and head home ... they CARE about you enough to find out more and this is a great sign!!! You need to be genuine, sincere, and talk 'enough' about yourself so you have substance but 'not so much' that you bore them to tears. It's a fine line to walk!
^^ here is a GREAT example of a perfect 'about us' page that I designed for Pirouette Paper Company. A beautiful, PROFESSIONALLY CLICKED photo of Kaylyn and her sweet dog Grayson, a short but sweet 'about her' blurb(s) ... and then MOVING ON! This page can be helpful for your SEO so it's good to throw in a few 'key' words, but mostly you should sound like a decent human being who truly loves what you do.
** tip >> don't leave people at a dead end on any page of your website. If you have a page that scrolls down so far that you lose the top navigation and you don't have a 'bottom navigation' give them a place to go once they are done reading about you. However, I don't know that I suggest writing 3-page-scroll novels on your about page ;) wink, wink