Heather SharpeComment

But, Heather(!!!!!), I Have Business Cards With This Logo On Them!! When Rebranding is Necessary, Just Do It. No Excuses.

Heather SharpeComment
But, Heather(!!!!!), I Have Business Cards With This Logo On Them!!  When Rebranding is Necessary, Just Do It.  No Excuses.
Rebranding is Necessary for a Small Business | Don't Be Afraid to Redesign Your Company Logo | The Editor's Touch

If you have a logo that hasn't been tweaked in over 10 years << TAKE THAT SH*T DOWN!!!!!!  Srsly.  I don't care if you love it, I don't care if you have business cards galore in a giant closet down the hall, I don't care if you have signs upon signs upon signs with that logo on it ... nothing should last forever: especially branding for your small >> wedding or lifestyle << business.

Have you ever seen a company NOT change up their logo??  Here are some examples:

First and Current Logo Transformations | Canon | The Editor's Touch
First and Current Logo Transformations | AT&T | The Editor's Touch
First and Current Logo Transformations | Lego | The Editor's Touch
First and Current Logo Transformations | Coca-Cola | The Editor's Touch
First and Current Logo Transformations | Barbie | The Editor's Touch
First and Current Logo Transformations | Wedding Chicks | The Editor's Touch

The wedding industry is the WORST place to be 'dated' with your branding ... brides are picky people!!  They will only be attracted to something that is CURRENT ... because more than likely they want their wedding to be current ... they are on blogs all day long looking at CURRENT sh*t ... so make sure your brand is.  Business cards are really NOT that expensive ... have you heard of Moo Cards???  I love them and they are super affordable!  If you have $150 worth of business cards with old branding on them and those are keeping you from rebranding - recycle those and order new ones from Moo!

Unsure if your company is in need of a rebrand?  Here is a post I wrote about signs your company needs to rebrand!

XO~ Heather