The mistress we all want to please: Google ... but just like a typical 'tease' Google never tells us exactly what they want us to do ... they make us guess ... sometimes they are happy - and sometimes they aren't ... sometimes the trick you've been doing to them for years is all of a sudden a 'no-no' and they deny you out of nowhere!! Isn't it fun???
Maybe all of that guessing can stop?? For the first time ever Google has released the full version of their search quality rating guidelines ... wait, what is that? Well, it's basically a book ... the bible of SEO ... and it's 160 pages ... does your brain hurt just thinking about it?? Here is the link to view the PDF version ... but, I think this is the most important thing we take from it is this:
>> While you can read and memorize this 160 page book of SEO law and do everything it says to do to your website - Google will change and update this anytime they want and flip the house upside down on us whenever it serves them <<
I still say this: advertise, create blog posts, make sure your website follows the Panda 4.2 update criteria, network like crazy, produce editorial shoots and get your work featured, collect those badges, be likeable ... in this industry that's what it's really about. After all, isn't SEO dead??