Michelle Garibay and I go waaaaaaaay back ... our story began while I was the editor of Style Unveiled and she may not even know this, but when she signed up as an advertiser and we met in Palm Springs for a styled shoot she pulled me out of creative rut and gave me newfound energy to keep going as a wedding blog editor. Her excitement, passion, drive, and creativity is infectious and undeniable and that is why she is a major success story.
I had the honor of designing her website a little over a year ago and in April of this year we sat down again to look over her analytics ... and neither one of us liked what we saw.
When I first designed for Michelle UEO wasn't really a thing yet. UEO is 'user experience optimization' and to have strong UEO you need page views. Because it wasn't really a thing yet I hadn't created a UEO based strategy for Michelle. We needed a new plan that supported UEO and also supported Michelle Garibay Events marketing plan which spreads beyond just one area. I wanted to create separate portfolios of work that focused on the areas that MGE designs events and weddings that were IN THE FACE of her visitors at all times.
See the new homepage I designed for MGE below:
Michelle and her team can now upload real weddings and with an organized strategy behind the scenes can tell them which filter to go in ... everything will be beautifully laid out and easily accessible from ALL THE PAGES of her website. This should increase her analytics and support UEO. This should also tell any potential clients which areas they can hire Michelle Garibay Events for and that will increase interest ... at least that's my hope!! (wink, wink)
Below is a screenshot of the 'Hawaii' real weddings portfolio landing page. Each image opens to view the full wedding or event:
Michelle sent me this testimonial this morning ... THANK YOU, MICHELLE!!! <3
"Heather's website design genius has been the catalyst for the exponential growth in my business. A carefully crafted website strategy and beautiful visual aesthetic is key to ensuring I continue to attract more of my ideal clients. It is definitely doing its job!"
Be sure and check out the live site HERE >> http://www.temeculaweddingplanning.com/