Pen to Press: A Creative Weekend for Invitation Designers & Aspiring Artists
5 years ago today I gave birth to my first child ... I have watched Grayson with loving and amused eyes each and every day for 5 whole years and I sit here today in awe thinking about how quickly those years went by. I am also in complete awe over how quickly the last 5 (ish) MONTHS have gone by since launching The Editor's Touch ... the response I have received and the welcome I have been given in this new focus is almost unbelievable ... it is unbelievable. Aside from being hired by INCREDIBLE wedding and lifestyle professionals to help guide their businesses in new and fresh ways, I have also been asked to speak!! I am SO excited to announce that I will be sharing insights at an amazing creative conference called Pen to Press!! This conference will be held at Copper Willow Paper Studio in El Segundo, CA ... details are below ... click HERE to view more!
Pen to Press – September 26 & 27, 9am – 5pm
Saturday, September 26 – featured artist: Jenna Rainey of Mon Voir (in person)
Welcome, introductions: work & topic review.
Art creation techniques from pen and ink to paints and digital fonts.
Designing for stationery: supplied art, digital art, and a combination of both.
Scanning and digitizing artwork and what it means to be print ready.
Understanding paper: paper and envelope sizes, paper content, available materials and products.
Print techniques: general overview of letterpress, foil and digital production.
Ink!: all about pantone, cmyk and the translation from hand created color to printed colors.
2-hour letterpress workshop: hands on work on vintage presses with your artwork!
(Class with divide in 2 – half at the workshop, other half works with scanning and art prep and design practice)
Sunday, September 27 – featured artist: Alyssa Hooper of Laura Hooper Calligraphy (in person) Featured professional: Heather Sharpe of The Editor’s Touch (via skype)
Getting ready to do business: licenses and other business details
Getting ready to work with clients: websites, portfolios, samples.
Spreading the word: networking, photoshoots, and blogs.
Working with your client: paperwork and the nitty gritty.
The life of a project: proofing, communications, timelines.
Other client topics: problem clients, design delays, production issues, client happiness and when the client is and isn’t right, unholding the integrity of your design & brand.
Promoting new work and creating a brand.
Using social media – the best free marketing tool out there!
I can't wait to get started on the tips I want to share with this group ... so many to choose from!!! Hope to see you there :)