What Makes A Successful Portfolio Landing Page

Creating A Successful Portfolio Page On Your Website | The Editor's Touch

When you launch your website there are going to be 3 'ish' pages that will get viewed THE MOST ... those pages are:

  1. Your Homepage
  2. Your Blog
  3. Your Portfolio

While I recommend having EVERY page of your website posh and polished, you really REALLY need to drive home an amazing design and 'voice' on the 3 listed above.

Potential clients who want to see all the pretty things you've created are going to immediately be drawn to your portfolio.  I tend to see that page being the second clicked page in the analytics for my clients ... which means wherever they come in - they are looking for that page and they CLICK on it!

When I create UEO (user experience optimization) strategies for my clients my goals are two-fold:

  1. Keep people on the website
  2. Keep them clicking in an organic way

There are many components that will achieve ^^ the above and one of the main ones is design using images.

When I designed the portfolio page below for Jenny Quicksall Photography I knew I wanted it to be chaos free and be simple while still keeping some design elements ... we opted for tiles that didn't say any names or words ... there is a 'hint' of a number in the bottom corners and therefore her work can shine and speak volumes to her visitors.

theeditorstouch.com | What Makes A Portfolio Page Successful On A Website | Squarespace Web Designer | The Editor's Touch

Designing for Thomas Bui Lifestyle couldn't have been more of a treat for me.  I knew right away that I wanted his website to feel like a tuxedo << and not in a cheesy way AT ALL.  I opted for bold black and white ... and if a visitor knew of my inspiration of the 'tuxedo' they may imagine that the name and venue portion of his portfolio page thumbnails could be the cummerbund ... but the real point of this page beyond my (what some could call silly inspiration) was that I wanted a luxe page that didn't go too far feminine or too far masculine ... I wanted it to be Thomas Bui all the way and I believe I achieved that:

theeditorstouch.com | What Makes A Portfolio Page Successful On A Website | Squarespace Web Designer | The Editor's Touch

When you think of your company website you have to think of what people are ALREADY IMAGINING when they click in.  For instance, in the design project for Vivid Occasions, a Cabo San Lucas wedding planning firm, people are probably already dreaming of a wedding or vacation in Mexico .... and so I brought that vision and dream to life.  This website is fresh, bright, colorful, and full of energy!  It makes you WANT to go to Cabo right away and it makes you want to work with Vivid Occasions ... For Gaby's portfolio page I created thumbnails that utilized the teal and gold foil to bring the branding right along with them:

theeditorstouch.com | What Makes A Portfolio Page Successful On A Website | Squarespace Web Designer | The Editor's Touch

The website I designed for Ashley Nicole Events are what dreams are made of ... like, for reals I still go and visit their portfolio page just to remember how amazing it was to design for these two.  It couldn't be MORE THEM ... from the marble to the softness of the page ... so ANE!!!  For Ashley and Nicole Events we wanted to break up their different focuses within the same portfolio page for the ease of navigation on a mobile device ... the page goes from Real Weddings to Parties to Styled Shoots and is visually very appealing: 

theeditorstouch.com | What Makes A Portfolio Page Successful On A Website | Squarespace Web Designer | The Editor's Touch

The below portfolio page hasn't officially launched yet ... but I couldn't help but share a teaser about what's happening for All In The Detail Design.  This page is in itself a treat ... it feeds your eyes all sorts of amazing things ... much like a magazine would ... more to come on this project, I promise ;)

theeditorstouch.com | What Makes A Portfolio Page Successful On A Website | Squarespace Web Designer | The Editor's Touch

When you are working with your website designer or designing for yourself remember that your portfolio page NEEDS TO SHINE ... it needs to reflect your brand and entice people to WANT TO CLICK ... the importance of a

UEO STRATEGY

is the key to a successful website and your portfolio page is an easy way to collect those page views while wowing your potential clients of all your amazing work!

XO~ Heather

Heather SharpeComment