Questions You Should Ask Yourself and Answer Before Next Hiring Season!

 
theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Happy *almost* fall!!!!  Fall is my favorite season ... if I could live in Fall all the time I would do it without thinking twice ... with fall comes cooler weather, sweater wearing, jeans and boots, pumpkin spice everything, and holidays!!!  If you are a wedding professional you also know that fall brings with it:

MORE ENGAGEMENTS ... WHICH MEANS:

new couples planning their wedding and looking to HIRE their team of vendors.  Getting geared up for 'hiring season' is super important and one of the biggest things to make sure you are ready for?

PEOPLE VISITING YOUR WEBSITE.

So, how will you know if you're ready?  How will you know if your website just isn't cutting it?  Below I have asked and answered a few questions that you should be asking yourself!

theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Has your website gone over 3 years without being touched?  

You need a redesign.  In general, nothing should ever go three whole years without being updated ... I mean, if I was being super real about it, a year is plenty long enough ... but, I'll give you 3 because I know how busy we all get ... I also know that a website is a huge investment and it gets expensive to keep redesigning it each and every year!  By the way, speaking of cost: I offer payment plans for all my website design packages ... contact me for pricing ... 

BONUS POST:  ALWAYS BE READY SO YOU NEVER HAVE TO GET READY

theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Are you getting clicks from your advertising outlets that rarely lead to hires? 

You need a redesign.  Typically an advertiser will blame their advertising outlet for not getting 'hires' from their ad and to that I say:  TSK TSK!!!  Let's go through this and try and understand ... a bride or groom is trolling Style Me Pretty and sees your beautiful profile page ... LOVES it ... CLICKS on the link to view your website ... sees YOUR website ... trembles in fear thinking "this doesn't match the message I just got" ... clicks OUT ... moves on.  You see, the ad WORKED ... it brought a potential client to YOUR website ... it was your website that made them leave.  If you are getting clicks, but hearing crickets ... you need to rethink your online space.

BONUS POST:  IS YOUR WEBSITE SCARING AWAY POTENTIAL CUSTOMERS?

theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Do you go to your website and immediately wish it looked different?

You need a redesign.  Confidence as a business owner is EVERYTHING!!!  If you are afraid to go to your own website or send people to it, then how can anyone truly believe in you?  You should go to your website and get chills!!  You should love it so much that you hope everyone will see it .... it should feel like a party!  If you are constantly making excuses for your website and its 'looks' then you definitely need to get your website redesigned ... if only for your OWN anxiety!!

BONUS POST:  DO YOU HEAR YOURSELF CONSTANTLY MAKING EXCUSES TO POTENTIAL CLIENTS ABOUT THE STATE OF YOUR WEBSITE?

theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Are there new companies launching in your area that you fear will start to take business away from you?

You need a redesign.  Nothing will put fire under my ass more than seeing new website design companies crop up out of nowhere ... it's motivation like you wouldn't believe.  If you are seeing all these new, fresh, young business owners coming up under you, then throw on your good ass jeans immediately and get to dancing around!!!  Your website needs to be BETTER than theirs ... it needs to wow, impress, and get the job done ... because you will be judged on your website.

BONUS POST:  ANYONE CAN DO WHAT YOU DO

theeditorstouch.com | How Do You Know If Your Company Website Needs To Be Updated | The Editor's Touch | Squarespace Web Designer For Wedding Professionals and Creative Business Owners

Does your website break or work strangely on mobile devices?  

You DEFINITELY need a redesign. 55 - 65% of your website traffic will be via a mobile device and that number is growing!

BONUS POST:  3 EASY TO TAKE TESTS THAT WILL TELL YOU A LOT ABOUT YOUR WEBSITE

Hopefully this post was helpful in getting you pumped up to kick a little ass all over the place ... I know it helped me just to write it!!

XO~ Heather

 
Heather SharpeComment