Wedding Planners: Is Offering Of A Month-of or Day-of Service Ruining What It Is You Do??
Wedding Planners (the ones who know their sh*t) offer a very important service to couples who are planning their wedding. Couples who hire the best wedding planners (and are happy with the service they received) will usually pass along that name and how IMPORTANT hiring them was … but more and more and more I hear from my wedding planner clients:
MY FULL PACKAGE PLANNING AND DESIGN SERVICES ARE GETTING CHOSEN LESS AND LESS
… and why?? Because it’s more expensive than my month-of service and they figure they may as well just go with the cheaper one that still includes the full day of their wedding. Which brings me to my question:
IS HAVING A PACKAGE THAT INCLUDES ‘DAY OF’ OR ‘MONTH OF’ IN THE TITLE DESTROYING THE MEANING OF WHAT YOU DO?
If you have a package with day-of or month-of in the title of the service, it implies that the most important part of the wedding - THE ACTUAL DAY - is going to be well taken care of … which gives a lot of clients ‘pause’ on whether they need anything else at all … with all the BAD education out there on why you don’t need a wedding planner and the misconceptions that venue coordinators will handle it all … and blah blah blah blah etc … brides are already coming from a place of:
DO I EVEN NEED ONE!!??
Throw the words day-of and month-of in their face … and well, you may have just sealed the question for them …
My suggestion?? Take the words above OUT OF THE TITLES of your service packages … call it something else completely … maybe even take out the ‘idea’ of the month-of or day-of planning service and just leave it as partial or full …
HEATHER, I’M A PLANNER AND I LOVE THE DAY-OF OR MONTH-OF OPTION FOR MY CLIENTS
Totally! I am just throwing ideas around here … because it seems more and more I’m hearing that clients are opting out of the large planning packages and going for the lesser versions … and maybe, just maybe, it’s because if it’s offered … well, they’ll opt for saving a bit of money in the long run ;)