Website Launch for Star Hansen Events

 
Squarespace Website Designer | Wedding Industry Experts | The Editor's Touch

I love being creative and allowing branding, images, and the goals of my clients to guide me when I design websites ... intuition, I believe, is one of my greatest assets and when I listen to that 'voice' my best work is created.  When I began designing a website concept for Star Hansen Events, I relied on intuition a lot and the end product is one I am very proud of and in love with!

Below are snippets of the website Star had BEFORE she hired me:

website that needs to be redesigned

Star has created some incredible weddings and styled shoots ... her eye for detail is impeccable and her styling is some of the best I have ever seen.  I wanted the homepage of her website to mirror that so clients, even if they didn't know it was happening, would pick up on her flair immediately ... they'd be so in love with what they saw visually that they'd just have to contact her ...

Below is the homepage I designed for Star Hansen Events:

Squarespace Website Designer | Wedding Industry Experts | The Editor's Touch

My goal when I design websites is to create 'call to action' suggestions that feel organic and that make complete sense ... I want the clients to know why they are 'clicking' and to 'WANT' to click because it feels like that right thing to do in that moment ... Star's website is filled with visual yummy buttons that do just that ... and I believe her page views will reflect the design strategy I came up with for her UEO.

Star's portfolio was a labor of love ... I created thumbnails that add to the design without taking away from the focus of her gorgeous events.

Squarespace Website Designer | Wedding Industry Experts | The Editor's Touch

... and just as lovely on an ipad ... shown below:

Squarespace Website Designer | Wedding Industry Experts | The Editor's Touch

All in all I believe this design project was a HUGE success and will create even more amazing things to happen to Star's company.

View the live and launched website here:  http://www.starhansenevents.com/

XO~ Heather