ARE YOU FOLLOWING OVER 1,000 INSTAGRAM ACCOUNTS? IF SO, STOP AND START UNFOLLOWING.

Jun 11

I wanted to share a tip today ... pretty basic, but something that is a huge pet peeve of mine:

HAVING THE NUMBER OF ACCOUNTS YOU FOLLOW BE LARGER THAN THE NUMBER OF ACCOUNTS FOLLOWING YOU

^^ that drives me crazy!!! I realize that we are all supposed to float around in the bubble of: looks don't matter << but f*ck that sh*t ... because looks totally matter.

Looks matter when it comes to your website, to your brand, to the images you choose to represent your company ...

LOOKS MATTER. PERIOD.

So, when I'm flouncing about on Instagram and I come to an account I may want to follow and I see they are following 5,000 accounts and only have 2,000 following them - I pause. It doesn't LOOK good when the numbers are flipped ... It makes me question why the numbers are so different! It's a turnoff ... and then I leave without following them.

ANOTHER THING THAT DRIVES ME NUTS?

When an account is following over 1,000 people ... Wow, Heather, you are super judgmental! Mmmm, just ask my clients what happened when I told them to unfollow 4,000+ accounts and get it back down to under 1,000 ... it works, I'm telling you. What people SEE when they click into your Instagram feed matters ...

If you are one of these businesses or people who have a drastic difference in the number ... going the opposite direction << so, the number you are FOLLOWING is greater than the number FOLLOWING YOU ... please back off ... in fact, start unfollowing ;) The golden number I always tell my clients to follow is anything UNDER 1,000 ... as long as the number of accounts following you is over 1,000 (wink, wink). To sum up: