Pinterest. You love it, right? You get a thrill when you see YOUR images from YOUR blog pinned ... you get new followers and you're breaking out the champagne ... someone repins your pin and you feel like you just made a new best friend ... you receive a comment on your Pin and you can't type fast enough to reply and tell them "thanks!" ... Pinterest. You love it.
Lots of times I will be trolling Pinterest and I'll see this as the description for the image: 3432nklsioe120&*.jpg << hah??? Now I realize my eye is more likely to pick that description apart and be like WTF are you thinking!!?? BUT ;) that's why I'm here!! To help you realize how dangerous that is ... because guess what: that description is linked to the image that came from GUESS WHERE: your website. And I think you know what I'm going to say next ... 3432nklsioe120&*.jpg will never help YOU!
Let's play a little game ... do this: use the example below and type in your blog or your main website url
>> https://www.pinterest.com/source/yourwebsiteurl <<
I'll use Style Me Pretty as an example:
What do you see when you look at the Pins from your site? Lots of search engine filled words and credits and yummies that Google will eat up with delight??? Or do you see this: 3432nklsioe120&*.jpg ... if you see << that, we need to chat. THAT will not help you ... now, go to the SMP Pinterest source link I used as an example ... what do you see on those pins? I've pulled a Pin that was source linked to their site below ... click on this image to view what the description says:
image above by Laura Ivanova Photography
Now, should you go as far as Style Me Pretty goes if you are a wedding professional? I'd say not ... but you CAN do incredible things with your alt and image texting to make sure that your website works for YOU each and every time. For instance, let's say you are an Orange County wedding photographer ... I'm going to go out on a limb and say that your website is probably FILLED with photos ;) Here is what I would suggest alt texting your images as:
McCune Photography | http://mccune-photography.com/ | Orange County Wedding Photography | ** then write something that pertains to this specific image ** for example: wedding ceremony at the Viceroy in Palm Springs
And you do that EVERY time you upload an image. Sounds like a lot of work, right?? I know. But, if you want to see more organic traffic and more search engines picking you up and more love from Pinterest, this is very important to do.
Don't have the time to do this? The good news is that you can hire a consultant to do this for you ... and if you are able to alt and image text in batches, going back through old content and making sure all the new content follows suit, you will be in great shape!! And we can kiss this >> 3432nklsioe120&*.jpg GOODBYE!!!
I will be back with more Pinterest tips soon!