Well, are they??
Part of being a successful business owner is knowing your target market client. Who are they? How much money do they make? What age bracket do they fall under? What do they look like? What do they dress like? What restaurants do they like to eat at? Where do they vacation? What type of education do they have?
TAKING THAT A BIT FAR, HEATHER??
Ok, maybe a little ... but you get my point. KNOW YOUR IDEAL CLIENT << so that you can zoom in and attract them! One thing that I think people get too caught up in is:
Search engine optimization is important ... but if you're making it everything then you need to make sure that your target market client is:
GOOGLING TO FIND THEIR STUFF
Stuff ... a bad word, I admit ... but honestly: are your clients Googling to find the people they want to hire?
I do Google for some things ... I Google to find a plumber or someone to come and fix our dishwasher ... I Google to find out the latest news on Taylor Swift ... what else do I Google ... images of Charlie Hunnam << YUM, you gotta try that immediately ... my point??? I am not a Googler for the stuff I value! How do I find the things I value and want to spend my money on?
Me personally, I go to the places that I know VALUE what I VALUE. For instance, if it's clothes: Nordstrom or Anthropologie ... Beauty products: Nordstrom ... Shoes: Nordstrom ... ok, ok I should branch out more ... but I know what I love! And most people in the demographic of who I am guessing you're after ... they also know what they love.
I believe that most brides and grooms these days are going to places that they value to ask for referrals ... those referrals lead that potential client to either your Instagram feed or your website ... and from wherever they start from, they go to the other ... so they will either click from your website (if they like it enough to stick around) to your Instagram or they will go from Instagram (if it's impressive enough) to your website.
So, where are they going to find the goods?? I think the following:
- The venue they chose
- Other professionals they've hired
- Local wedding magazines
- Wedding blogs
- Friends who have gotten married
- People / friends / relatives they admire and have things in common with
Now, will some Google?? YES. There are certain wedding services that I think will always find value in a good Google search ... BUT, those particular vendors need to ask a very important question:
WHEN A POTENTIAL CLIENT TELLS ME THEY FOUND ME VIA A GOOGLE SEARCH - DO THEY HAVE A DESIRABLE BUDGET??
That answer may be 'yes' ... and it may be 'no' ... if it's NO, then is sinking money into a SEO company worth your investment? I can't answer that ... I'm just here to put another perspective out there ... and then you, as the badass business owner that you are, can decide what to do :)
Have a great day!