Say You Will And You Will. Say You Won't And You're Right.

Say You Will and You Will.  Say You Won't and You're Right.  The Editor's Touch.  Business blog

I’ve said it before and I’ll say it again:


Think I’m crazy?? I’m not. You are in charge of what happens to you … today, tomorrow, and the days following that. We have a saying in our house and our kids are well aware:

say you will and you will.

say you won’t and you’re right.

Your brain will believe what you tell it … yeah, roll your eyes … if you walk around saying things like:

  • Every other designer out there is getting the jobs I want!

  • I can’t attract the right client!

  • My website is ugly and there’s nothing I can do to change it!

  • I’m never going to grow my following on social media

  • Luxury market clients don’t want to hire me!

  • I’m never going to be as great of a photographer as other local competition!

  • etc, etc, etc …

Well, that’s a sh*tty voice to have! Your brain will lead your actions … it’s simply doing what it’s told … if you’re telling it that you suck and you always will, then the actions that result from a message like that will support it!

I always know when I’ve turned into a total downer … if business slows, and I’m feeling sad, if I start getting jealous and paranoid … and I stop and think about the self talk I’ve had leading up to the feelings??? It’s always crap.

It’s Hard To readjust and get your sh*t together.

So much yes. It’s super hard to be heading straight towards a wall of self pity and adjust your behavior right before you smack right into it. It’s even harder to readjust after you smack into it! But the first step is:


If you start saying the things out loud that you WISH and WANT to happen then it’s only a matter of time before your actions follow … if you start telling yourself: I am an amazing photographer … your brain will start following up with actions to make you do what your brain believes already.


Ok, ok … try it. What do you have to lose? I’ve tested this multiple times … and there is ZERO reason that it’s worked except for that it’s true … I’ve done each of the following and it’s happened and come true for me:

  1. Telling myself that I will get 3 new clients within 7 days … when I focus on that self talk it happens … and this is typically after I’ve been down about the fact that I’m not getting inquiries. And I’ve tested this out many times … always works!

  2. Telling myself that a very specific person will reach out to me about their website and hire me … srsly, no joke … and it was a VERY TALL ORDER ;) … and it happened.

  3. Telling myself that I will be contacted to be in a print magazine to write an article … and it did happen last year …

  4. Telling myself that I AM NOT SICK when I start feeling it coming on … over and over and over again: I am NOT sick … my body listens to me.

I’m not making this crap up … a negative mind is the WORST THING you can do for yourself and your business … the WORST.


I was kidding (sort of) above when I said it’s magic … and you have to REALLY tell yourself that something is happening, not that you want it to. There is a difference between saying:


and …


Saying you f*cking are is a direct message that leaves ZERO room for failure … you have to BELIEVE it. You have to say it over and over again to yourself … out loud … and suddenly, watch … your actions will back up the sh*t you say.

XO~ Heather

Heather SharpeComment